Professor
Comilla University
Cumilla-3506, Bangladesh
Dr. Mohammad Amzad Hossain Sarker is Professor (2nd Grade) in the Department of Marketing at Comilla University, Bangladesh. He has been serving in this department since 2007. He is the founding Chairman of this department. He is a man from Cumilla, Homna Upazilla. He did his BBA and MBA degree from Marketing Department, University of Dhaka. Prof. Amzad got his PhD degree in Tourism Marketing from Wuhan University of Technology, Peoples’ Republic of China.
With around 22 years of teaching and research experience in Undergraduate and postgraduate levels, Professor Amzad has been a faculty member at Comilla University since May 2007, when he joined as an Assistant Professor. He was promoted to Associate Professor in 2013 and Professor in 2018. His academic career began in 2002 as Lecturer at Dhaka City College, Dhaka and after that he joined as lecturer at Patuakhali Science and Technology University. His extensive academic career reflects a deep commitment to education and research in marketing.
Professor Amzad has more than 16 years of administrative experience, including roles as Dean of the Faculty of Business Studies at Comilla University (04 years), Chairman of the Department of Marketing (more than 12 years), Head, Self-assessment Committee (05 years) and Assistant Proctor (02 years) at the same institution. He has also served as Chairman of the Department of Marketing at Patuakhali Science and Technology University. Additionally, Professor Amzad has contributed as Convenor of Annual report formulation for Comilla University and Editor of The Comilla University Journal of Business Studies. Since the university's inception, he has played a pivotal role in formulating exam and other rules and regulations for Undergrad and Postgraduate program. He has been an active participant in university governance and policy-making, serving as a Convenor of certificate preparation committee for 1st Convocation, Academic Council, and Finance Committee. He has also been expert member, guest teacher, academic advisor and curriculum expert of this and other public and private universities.
He has supervised a number of BBA, MBA and MBA (Evening) internship and thesis students. He has also taught international students at Wuhan University of Technology in China.
Contact Information:
Phone: +8801711343648
E-mail: emailtoamzad@yahoo.com
| Doctor of Philosophy (Ph.D.) | School of Management, Wuhan University of Technology, Hubei, P.R. China ChinaChina. | Tourism Marketing | 2014 |
| Master of Business Administration (MBA) | Department of Marketing, University of Dhaka, Dhaka | Marketing | 1999 |
| Bachelor of Business Administration (BBA) | Department of Marketing, University of Dhaka, Dhaka | Marketing | 1998 |
| Higher Secondary Certificate (HSC) | Dhaka College, Dhaka | Commerce | 1993 |
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Faculty of Business Studies, Comilla University, Bangladesh |
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Faculty of Business Studies, Comilla University, Bangladesh |
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Department of Marketing, Comilla University, Bangladesh |
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Department of Marketing, Comilla University, Bangladesh |
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Department of Marketing. Comilla University, Bangladesh |
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Comilla University, Bangladesh |
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Department of Marketing, Comilla University, Bangladesh |
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Department of Marketing, Comilla University, Bangladesh |
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Department of Marketing, Comilla University, Bangladesh |
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Department of Marketing, Patuakhali Science & Technology University, Patuakhali, Bangladesh |
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Department of Marketing,Dhaka City College, Dhaka, Bangladesh, Bangladesh |
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PUBLICATIONS:
1. Md Yusuf Hossein Khan, Afzal Hossain and Mohammad Amzad Hossain Sarker “Predictors of Sustainable Tourism Development during the Post-Pandemic Period in Bangladesh” Journal of Sustainability 2024, 16, 8333.
2. Sumayya Begum, Dr. Mohammad Amzad Hossain Sarker, Afjal Hossain and Md. Yusuf Hossein Khan, “Determining the Efficacy Level of Online Education in Higher Studies During COVID-19 Pandemic: Evidence from Bangladesh”. International Journal of Knowledge and Learning, Vol. 17, No. 5, pp. 457-483, 2024.
3. Akhi Mst Tasrin Jahan,Sarker Dr. Mohammad Amzad Hossain and Fakir Md. Kawshar Jahan, “Factors’ Influence of E-WOM on Travel Intentions of Tourists: A Study on Tourist Places Located in Bangladesh”. Journal of Sustainable Tourism and Entrepreneurship (JoSTE), Indonesia, [ISSN2714-6480], Volume 4, Issue 2, December 2022.
4. Afzal Hossain, Shahedul Hasan, Sumayya Begum and Sarker Dr. Mohammad Amzad Hossain, “Consumer’ Online Buying Behaviour during COVID-19 Pandemic Using Structural Equation Modeling”, Transnational Marketing Journal Vol.10, No.02, pp. 311-334, August 2022.
5. Sarker Dr. Mohammad Amzad Hossain, Dr. Sumayya Begum, “Linking Banker’s Perceptions with Employer Branding: Role of Organizational Politics and Organizational Citizenship Behavior”. The Journal of Cost and Management (ICMAB), Vol.48, No.04, July-August 2020.
6. Sarker Dr. Mohammad Amzad Hossain, Md. Zahir Uddin Arif and Mir Semon Haider, “Marketing System of Plastic Door in Bangladesh: A Study on Aziz Pipes Limited”. International Journal of Trade & Commerce-IJTC, Volume 9, No. 1, January-June 2020, pp. 200-212.
7. Dr. Sumayya Begum and Farhana Ferdousi Aziz and Sarker Dr. Mohammad Amzad Hossain, “Impact of Leadership Approach on Organizational Citizenship Behavior (OCB): Mediator Role of Mistrust”. The Comilla University Journal of Business Studies, Vol.6, No.1, December 2019.
10. Dr. Sumayya Begum and Sarker Dr. Mohammad Amzad Hossain “A Study on the Pedagogical Barriers of Tertiary Level Education in Bangladesh”. Comilla University Journal of Social Scienes, Vol.1, No.1, June 2018.
11. Sarker Dr. Mohammad Amzad Hossain and Mahfuzur Rahman, “Consumers’ Purchasing Decision Toward Fast Moving Consumer Goods (FMCGs): An Empirical Study. The Comilla University Journal of Business Studies, Vol.4, No.1, December 2017.
12. Sarker Dr. Mohammad Amzad Hossain and Dr. Sumayya Begum, “Relationship Between Tourists’ Satisfaction and Intention to Revisit & Recommend: An Empirical Study on East Lake, Wuhan, China”. The Comilla University Journal of Business Studies, Vol.3, No.1, December 2016.
13. Sarker Dr. Mohammad Amzad Hossain, Mafruha Hossain and Nargis Begum, “Impact of Workplace Environment on Employee Performance: a Study on Private Commercial Banks in Bangladesh”. The Comilla University Journal of Business Studies, Vol.2, No.1, December 2015.
14. Sarker Dr. Mohammad Amzad Hossain “Tourists’ Attitudes Towards Service Marketing Mix: An Empirical Study on Cox’s Bazar”. DU Journal of Marketing, Vol.16, No. 1, June 2013 (Published in December, 2015).
15. Begum Dr. Sumayya, Mafruha Hossain and Dr. Mohammad Amzad Hossain Sarker, “Factors Determining the Effectiveness of Performance Appraisal System: A Study on Pharmaceutical Industry in Bangladesh”. Journal of Cost and Management, Vol. 43, No.6, November-December 2015.
16. Sarker Dr. Mohammad Amzad Hossain and Dr. Sumayya Begum, “Investigating the Impact of Service Marketing Mix on Tourists’ Satisfaction: An Empirical Study on Kuakata Sea Beach”. Journal of Business Studies, Vol.XXXVI, No. 1, April 2015.
17. Sumayya Begum & Mohammad Amzad Hossain Sarker, “The effect of Work Environment, Promotion Opportunities and Benefits on OCB: An Empirical Study”. Journal of Management Dynamics, Jaipuria Institute of Management, India. Vol.14, No. 2, 2014.
19. Mohammad Amzad Hossain Sarker and Sumayya Begum, “Marketing Strategies for Tourism Industry in Bangladesh: Emphasize on Niche Market Strategy for Attracting Foreign Tourists”. Researchers World- Journal of Arts, Science & Commerce, Vol. IV, Issue- 1(1), January 2013. [103]
20. Islam Dr. Md. Rafiqul, Sumayya Begum and Mohammad Amzad Hossain Sarker, “Trainees’ Evaluation of Training Programs of Private Commercial Banks: The Case Islami Bank Bangladesh Limited”. Journal of Banking & Financial Services, Department of Banking and Insurance, University of Dhaka, Vol.6, No.2, December 2012
21. Mohammad Amzad Hossain Sarker, Prof. Wang Aimin and Sumayya Begum, “Investigating the Impact of Marketing Mix Elements on Tourists’ Satisfaction: An Empirical Study on East Lake”. European Journal of Business and Management, Vol.4, No.7, 2012.
22. Farhana Ferdousi, Sumayya Begum and Mohammad Amzad Hossain Sarker, “Determining the Impact of Human Resource Management on the Employees Attitude: An Empirical Study on Pharmaceutical Company”. Proceeding paper, 2nd International Conference on Management- 2012, Malaysia.
23. Sumayya Begum, Fatma Waziri and Mohammad Amzad Hossain Sarker, “Investigating the Relationship between Human Resources Management Practices and OCB: A Case Study”. Proceeding paper, 9th International Conference on Innovation and Management-2012, Netherlands.
24. Dev Bishwajit Chandra, Sumayya Begum and Mohammad Amzad Hossain Sarker, “Impact of Management Information System (MIS) on Business Organization- A Case Study of Bangladesh Jute Mills Corporation”. Journal of Socioeconomic Research and Development (JSERD), Vol. No.6, Issue 7, 8 & 9, 2009.
25. Islam Dr. Md. Rafiqul, Mohammad Amzad Hossain Sarker, Sumayya Begum and Md. Belal Uddin, “Consumer Awareness and Attitudes Toward Hybrid Foods in Bangladesh- A Case Study of Patuakhali District”. Dhaka University Journal of Business Studies, Vol. XXIX No.2 December 2008.
26. Sarker Mohammad Amzad Hossain, Md. Solaiman and Sumayya Begum, “Relationship Marketing Between Advertising Agencies and Their Clients: An Empirical Study”. Journal of Business Studies, Southeast University, Vol. III, No. 2 July- Dec. 2007.
28. Uddin Mohammad Belal, Mohammad Amzad Hossain Sarker and Md. Solaiman, “Income Measurement: Accounting and Economic Income”. Journal of Socioeconomic Research and Development (JSERD), Vol. No.4, Issue 1, 2 & 3, 2007.
29. Islam Dr. Md. Rafiqul and Mohammad Amzad Hossain Sarker, “Marketing Strategy for Partex Furniture Gallery (PFG) - Problems and Prospects”. Dhaka University Journal of Marketing, Vol.No.9, June 2006.
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