Lecturer
Comilla University
Cumilla-3506, Bangladesh
Mr. Abu Obida Rahid is a Lecturer in the Department of Marketing at Comilla University, Cumilla, Bangladesh, bringing to the role a rare blend of academic excellence, ethical scholarship, and a forward-looking vision for higher education. Since joining the University in February 2023, he has been devoted to cultivating a vibrant, student-centered environment where critical thinking, innovation, and academic integrity converge to create future leaders in marketing and business.
He is currently pursuing his M.Phil. in the Department of Marketing, Faculty of Business Studies, University of Dhaka, further strengthening his scholarly foundation and research capabilities.
Commencing his academic career in November 2016 at the Department of Business Administration, CCN University of Science and Technology, Cumilla, Mr. Rahid has since distinguished himself through an outstanding academic record and a growing body of research published in esteemed journals worldwide. His research interests encompass Consumer Behavior, Tourism, Sustainability and Green Consumerism, Digital Transformation and Marketing Technology, Ethical Marketing and CSR, Social Media and Influencer Marketing, Cross-Cultural Marketing, Neuromarketing and Behavioral Insights, Branding in the Digital Era, CRM, and IMC.
With a dynamic and empathetic academic presence, Mr. Rahid continues to advance marketing knowledge, influence scholarly thought, and contribute meaningfully to the global academic community.
| 1 |
Fahima Akter, Meher Neger and Abu Obida Rahid :
Deterministic Modeling for Evaluating Consumers’ Purchasing Intentions Towards Cosmetic Brands in Bangladesh: Evidence
, Chinese Business Review , David Publishing Company (USA) , no.Jan.-Mar. 2025, Vol. 24, No. 1, 29-48 , issn:1537‑1506 , doi:doi: 10.17265/1537-1506/2025.01.004 , indexed: Business & Management indexers , Keywords: brand credibility, consumer ethnocentrism, ingredient safety, price, cosmetic brands purchasing intention , (impact factor:0.3) vol.Vol. 24 , pp.Vol. 24, No. 1, 29-48 , May , 2025 . View More |
| 2 |
Mohammed Alnour, Abu Obida Rahid and Meher Neger :
Moderating effects of energy poverty for sustainable tourism, policy, innovation, and environmental resilience: evidence from SEM-ANN approaches
, Discover Sustainability , Springer Nature , no.Volume 6, article number 103, (2025) , issn:26629984 , doi:| https://doi.org/10.1007/s43621-025-00904-8 , indexed: Web of Science, Scopus, PubMed, DOJA , Sustainable tourism · Technological innovation · Tourism policy · Less energy poverty · Environmental resilience , (impact factor:3.79 (Q1)) vol.6 , pp.Volume 6, article number 103, (2025) , February , 2025 . View More |
| 3 |
Abu Obida Rahid :
THE IMPACT OF VOLUNTARY REPORTING ON THE CREATION OF FIRM’S VALUE: A LONGITUDINAL STUDY.
, Journal of Risk Analysis and Crisis Response , Atlantis Press, Springer Nature with ties to the society of risk analysis China. , no.Vol. 14 No. 2 (2024) , issn:Online ISSN：2210-8505 Print ISSN：2210-8491 , doi:10.54560/jracr.v14i2.467 , indexed: Scopus,Director of open acess Journals(DOAJ),CNKI,wanfang data,MIAR,Google Scholar , Voluntary Reporting, Firm Value, Panel Data Regression Model, Bangladesh , (impact factor:0.167 (Q4)) vol.Vol. 14 No. 2 (2024) , pp.Vol. 14 No. 2 (2024) , June , 2024 . View More |
| 4 |
Abu Obida Rahid :
SME FINANCING OF COMMERCIAL BANKS IN BANGLADESH: POLICY DIRECTIONS BASED ON SME LOAN BORROWERS’ VIEW.
, International Journal of Small and Medium Enterprises , January , 2023 . View More |
| 5 |
Abu Obida Rahid :
DIGITAL COMPETITIVENESS IN THE BANKING SECTOR OF BANGLADESH
, International Journal of Business and Management Future , doi:DOI:10.46281/ijbmf.v8i1.1834 , December , 2022 . View More |
| 6 |
Asif Mahbub Karim, Khalid Al Harthy, Narjes Ahmed, Edward Probir Mondol and Abu Obida Rahid :
Investigation of Factors Affecting the Role of Advertising in Consumer Attractiveness: PostPandemic Perspective
, International Journal of Academic Research in Business and Social Sciences , doi:DOI:10.6007/IJARBSS/v12-i11/15586 , November , 2022 . View More |
| 7 |
Abu Obida Rahid :
Determinants of Consumer’s Willingness to Purchase Online in Malaysia: The Role of GEN Z’s Attitude
, International Journal of Academic Research in Accounting ,Finance and Management Sciences(hrmars) , doi:DOI:10.6007/IJARBSS/v11-i7/10460 , July , 2021 . View More |
| 8 |
Abu Obida Rahid, Mazeda Sultana, Munira Sultana, Md. Aminul Islam and Mehedi Hasan Tuhin :
ENVIRONMENTAL MANAGEMENT INFORMATION DISCLOSURE AND FIRM VALUE: A PANEL DATA ANALYSIS
, Academy of Accounting and Financial Studies Journal , Allied Academies, via Jordan Whitney Enterprises, Inc. (a non-profit scholarly association in the U.S.) , no.Issue: 5S , issn:(Print ISSN: 1096-3685; Online ISSN: 1528-2635) , doi:Issued per individual article (no journal-level DOI) , indexed: Sherpa Romeo, Open J-Gate, Genamics JournalSeek, JournalTOCs, ReScopus, search Bible, CiteFactor, Cosmos IF, Directory of Research Journal Indexing (DRJI), OCLC–WorldCat, and Publons , Environment Management Information Disclosure, Firm Value, Annual Report, Listed Banks, Panel Data. , (impact factor:0.65 (2021)Q4) vol.Vol: 25 , pp.Research Article: 2021 Vol: 25 Issue: 5S , February , 2021 . View More |
| 9 |
Abu Obida Rahid :
GREEN BANKING: AN INDISPENSABLE STEP FOR THE BANK TO SAVE OUR ENVIRONMENT
, American International Journal of Social Science Research , doi:DOI:10.46545/aijbms.v3i1.146 , August , 2021 . View More |
| 10 |
Abu Obida Rahid :
Investigating Determinants of Street Food Attributes and Tourist Satisfaction: An Empirical study of Food Tourism Perspective
, International Journal of Academic Research in Accounting, Finance and Management Sciences (hrmars) , doi:DOI:10.6007/IJARAFMS/v11-i2/10459 , June , 2021 . View More |
| 11 |
Abu Obida Rahid :
STUDENTS' SATISFACTION IN MAJOR PUBLIC UNIVERSITY: A PRE-PANDEMIC STUDY IN BANGLADESH
, American International Journal of Social Science Research , doi:DOI:10.46281/aijssr.v9i1.1355 , September , 2021 . View More |
| 12 |
Abu Obida Rahid :
The Effects of Visual Merchandising on Consumer’s Willingness to Purchase in the Fashion Retail Stores
, International Journal of Academic Research in Accounting, Finance and Management Sciences , doi:DOI:10.6007/IJARBSS/v11-i7/10469 , July , 2021 . View More |
| 13 |
Abu Obida Rahid, Munira Sultana, Md. Aminul Islam and Dr. Mehedi Hasan Tuhin :
VOLUNTARY REPORTING OF GRAPHS AND FIRM VALUE: A CROSS-SECTIONAL STUDY IN BANGLADESH
, Academy of Accounting and Financial Studies Journal , Allied Business Academies -Operates as a division responsible for several business‑focused journals including AAFSJ , no.5 , issn:(Print ISSN: 1096-3685; Online ISSN: 1528-2635) , doi:https://www.researchgate.net/profile/Abu-Rahid-3/publication/369763098_6voluntary_reporting_of_graphs_and_firm_value/links/642be84b4e83cd0e2f8c65ec/6voluntary-reporting-of-graphs-and-firm-value.pdf , indexed: Scopus,Google Scholar, ResearchGate, WorldCat, DRJI, COSMOS IF, SIS,Directory & Abstracting Databases (ABDC, MIAR, Lexis‑Nexis etc. , Voluntary Reporting, Graphs, Annual Reports, OLS Regression, Firm Value, Bangladesh , (impact factor:0.681 (Q4 )) vol.25 , pp.Volume 25, Special Issue 5 , September , 2021 . View More |
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