Lecturer
Comilla University
Cumilla-3506, Bangladesh
Mr. Afzal Hossain is currently a Lecturer in the Department of Marketing at Comilla University, Bangladesh. Prior to this role, he held academic positions at Trust University, where he served both as a Senior Lecturer and a Lecturer in the Department of Business Administration. During his tenure there, Mr. Hossain also worked as a Program Coordinator for the department, gaining valuable experience in teaching and academic leadership.
In addition to his teaching responsibilities, Afzal Hossain plays an active role in student support and university administration. He currently serves as a Student Advisor in the Department of Marketing, where he provides academic and personal guidance to students, contributing to their overall development and well-being. Furthermore, he holds the position of Assistant Proctor at Comilla University, assisting in maintaining campus discipline and ensuring a safe academic environment. Mr. Hossain also brings prior administrative experience to his role, having served as a House Tutor of Kazi Nazrul Islam Hall at Comilla University.
Mr. Afzal Hossain earned both his Master of Business Administration (MBA) and Bachelor of Business Administration (BBA) degrees with a specialization in Marketing, demonstrating a strong academic foundation in his field.
Afzal Hossain has accumulated two years of research experience through his involvement in a project funded by the University Grants Commission (UGC) of Bangladesh. During this period, Mr. Hossain engaged in rigorous academic research, contributing to the advancement of knowledge in the field of marketing. His work has strengthened his analytical abilities and depended his understanding of contemporary marketing challenges. His current research interest areas are environmental marketing, tourism and hospitality marketing, digital marketing and consumer behavior. According to Google Scholar, his citation of research articles is 670+, h-index-12, and i10-index-12.
Mr. Afzal Hossain is actively involved in various social, cultural, and non-political organizations, including the Trinomul Students Welfare Association Shariatpur and the Shariatpur Students Association at Comilla University, Bangladesh.
| Master of Business Administration (MBA) | Comilla University | Department of Marketing | 2016 |
| Bachelor of Business Administration (BBA) | Comilla University | Department of Marketing | 2017 |
| Higher Secondary Certificate (HSC) | AL Amin Academy | Business Studies | 2011 |
| Secondary School Certificate (SSC) | Abbas Ali High School | Business Studies | 2009 |
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Comilla University, Bangladesh |
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Trust University, Barishal, Bangladesh |
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Trust University, Barishal, Bangladesh |
| 1 |
Hossain, A., Hasan, S., Khan and M.Y.H. & Chowdhury :
Assessing the effect of marketing mix on tourists’ satisfaction: Insights from Bangladesh
, International Journal of Services and Operations Management , Inderscience Enterprises Ltd, United Kingdom , no.1 , doi:https://doi.org/10.1504/IJSOM.2024.136798 , indexed: Scopus (Q3) , (impact factor:1.88) vol.47 , pp.47-73 , March , 2024 . |
| 2 |
Hossain, M., Hossain, A. and Manik and M. H. :
Assessment of Customers’ Satisfaction in Mobile Banking Services: The Mediating Role of Ease of Use
, Transnational Business and Management , London Press, United Kingdom , no.2 , indexed: Scopus, WoS , (impact factor:1.22) vol.2 , pp.43-64 , June , 2024 . |
| 3 |
Khan, M.Y.H., Hossain, A. and Sarker and M.A.H. :
Predictors of sustainable tourism development during the post-pandemic period in Bangladesh
, Sustainability , Multidisciplinary Digital Publishing Institute, Switzerland , doi:https://www.mdpi.com/2071-1050/16/19/8333. , indexed: Scopus, WoS_SSCI (Q1) , (impact factor:3.6) , pp.16,8333. , September , 2024 . |
| 4 |
Begum, S. Sarker, M.A.H., Hossain, A. Khan and M.Y.H. :
Determining the efficacy level of online education in higher studies during COVID-19 pandemic: Evidence from Bangladesh
, International Journal of Knowledge and Learning , Inderscience Enterprises Ltd, Switzerland , no.5 , doi:10.1504/IJKL.2023.10053429. , indexed: Scopus, WoS , (impact factor:1.82) vol.17 , pp.457-483 , June , 2024 . |
| 5 |
Hossain, A., Khan, M. Y. H., Hossain, M. M., Rony, M. B. A., Juman, M. K. I., Sultana, F. & Yusuf and K. M. :
E-shopping decisions during the COVID-19 pandemic in Bangladesh: The mediating role of consumers’ psychology
, Environment and Social Psychology , Arts and Science Press Pte. Ltd. Singapore , no.9 , doi:https://esp.as-pub.com/index.php/esp/article/view/2966 , indexed: Scopus (Q3) , (impact factor:1.07) vol.9 , pp.1-27 , September , 2024 . |
| 6 |
Hasan, M.M., Mim, M.K., Hossain, A. & Khan and M.Y.H. :
Investigation of the impact of extended marketing mix and subjective norms on visitors’ revisit intention: A case of beach tourism destinations
, Gastroia Journal of Gastronomy And Travel Research , DergiPark, Turkish , no.1 , doi:10.32958/gastoria.1100275 vol.7 , pp.39-54 , June , 2023 . |
| 7 |
Mim, M.K., Hasan, M.M., Hossain, A., & Khan and M.Y.H. :
An examination of factors affecting tourists’ destination choice: empirical evidence from Bangladesh
, SocioEconomic Challenges , Sumy State University, Ukraine , no.3 , doi:https://doi.org/10.21272/sec.6(3).48-61.2022. , indexed: ABDC vol.6 , pp.48-61 , September , 2022 . |
| 8 |
Hossain and A. :
Measurement of visitors’ satisfaction towards health tourism: Structural equation modeling analysis
, Health Economics and Management Review , Academic Research and Publishing UG (i. G.) Harburger Chaussee 73D, 20539 Hamburg, Germany , no.3 , doi:https://doi.org/10.21272/hem.2022.3-08 , indexed: ABDC vol.3 , pp.80-88 , September , 2022 . |
| 9 |
Hossain, A., Hasan, S.; Begum, S.; Sarker and M. A. H. :
Consumers' online buying behaviour during covid-19 pandemic using structural equation modeling
, Transnational Marketing Journal , London Press, United Kingdom , no.2 , doi:https://doi.org/10.33182/tmj.v10i2.1709 , indexed: Scopus (Q3) , (impact factor:2.24) vol.10 , pp.311-334 , June , 2022 . |
| 10 |
Miah M.R., Hossain, A., Rony Shikder, Tama Saha and Meher Neger :
Evaluating the impact of social media on online shopping behavior during COVID-19 pandemic: A Bangladeshi consumers’ perspectives
, Heliyon , Elsevier Ltd, United Kingdom , no.9 , doi:https://doi.org/10.1016/j.heliyon.2022.e10600. , indexed: Scopus, SSCI (Q1) , (impact factor:3.6) vol.9 , pp.1-13 , December , 2022 . |
| 11 |
Neger M., Hossain A. and Bhuiyan M. Z. H. & Chowdhury M. H. K. :
Markov analysis for assessing consumers’ brand switching behavior: Evidence from telecommunication sector in Bangladesh
, International Journal of Education and Social Science , Research Institute for Progression of Knowledge, United State , no.3 , doi:http://www.ijessnet.com/uploades/volumes/1625408292 vol.8 , pp.55–67. , June , 2021 . |
| 12 |
Fcca, S. A. B. S., Uddin, M. T., Hossain, I., Fahim, A. Y., Islam, M. J., Riya, T. A. & Hossain and A. :
A comprehensive study of mental health issues: Impact on overseas university students
, Psychhealth: Scientific Journal of Psychology and Mental Health , Goodwood Publishing , no.1 , doi:https://doi.org/10.35912/PsychoHealth.v1i1.339. vol.1 , pp.1-11 , March , 2021 . |
| 13 |
Hossain A., Humayun K.C.M., Hasan S., Shamsuzzaman, M. and Fahim A.Y. & Yusuf H.K.M. :
Banking service in Bangladesh: The impact of service marketing mix on purchase intention of university students
, Strategic Change , John Wiley and Sons Inc. United Kingdom , no.3 , doi:https://doi.org/ 10.1002/jsc.2335. , indexed: Scopus, SSCI (Q1) , (impact factor:5.47) vol.29 , pp.363–374. , March , 2020 . |
| 14 |
Neger, M., Bhuiyan, M.Z.H., Chowdhury, M.H.K. & Hossain and A. :
Deterministic modeling for evaluating consumers’ attitude towards telecommunication service in Bangladesh
, Business Ethics and Leadership , Academic Research and Publishing UG (i. G.) Harburger Chaussee 73D, 20539 Hamburg, Germany , no.2 , doi:http://doi.org/10.21272/bel.3 (2).72-82.2019. , indexed: CrossRef vol.3 , pp.72-82. , December , 2019 . |
| 15 |
Khan, M.Y.H. & Hossain and A. :
The Effects of ICT Application on the Tourism and Hospitality Industries in London
, SocioEconomic Challenges , ARMG Publishing, Sumy State University , no.2 , indexed: ABDC vol.4 , pp.60-68 , June , 2019 . |
| 16 |
Hossain, A., Rahman, Md. L., Hasan and M.M. :
Consumers’ internet shopping decision toward fashion apparels and its impact on satisfaction in Bangladesh
, Business Ethics and Leadership , ARMG Publishing, Sumy State University, , no.4 , doi:http://doi.org/10.21272/bel.2(4).74-82.2018. , indexed: Scopus vol.2 , pp.74-82 , March , 2019 . |
| 17 |
Hossain, A., Neger, M. & Chowdhury and M.H.K. :
Analyzing the impact of social media, promotional efforts and reference groups on consumers buying behavior of eco-friendly products in Bangladesh
, International Journal of Science and Business , IJSAB International , no.1 , doi:https://doi.org/10.5281/zenodo.2651055. , indexed: CrossRef vol.3 , pp.126-135 , June , 2019 . |
| 18 |
Siddique, M. Z.R & Hossain and A :
Sources of consumers’ awareness toward green products and its impact on purchasing decision in Bangladesh
, Journal of Sustainable Development , Canadian Center of Science and Education , no.3 , doi:http://dx.doi.org/10.5539/jsd.v11n3p9 , indexed: Scopus, ERA, CrossRef , (impact factor:2.56) vol.11 , pp.9-24 , March , 2018 . |
| 19 |
MYH Khan, S Md A Hakeem and Afzal Hossain :
The impact of tourism development on Greenwich community in the Post-Olympic Games era
, Ottoman: Journal of Tourism and Management Research , Sinop University , no.3 vol.3 , September , 2018 . |
| 20 |
Hossain A. :
Green marketing mix effect on consumers buying decisions in Bangladesh
, Marketing and Management of Innovations , Sumy State University , no.4 , doi:http://doi.org/10.21272/mmi.2018.4-25 298 , indexed: WoS_ESCI (Q3) , (impact factor:1.2) vol.10 , December , 2018 . |
| 21 |
Hasan, M., Hossain, A. & Khan and M.Y.H :
Factors persuading female participation towards entrepreneurial activities and its impact on employment creation
, SocioEconomic Challenges , ARMG Publishing, Sumy State University, Ukraine , no.3 , doi:doi: 10.21272/sec.3(2).49-58.2018. , indexed: ABDC vol.2 , pp.9-24 , March , 2018 . |
| 22 |
Jamil, M.A.A., Hossain, A. & Siddique and M.Z.R :
Factors influencing consumers’ choice criteria to purchase residential apartments in Bangladesh
, International Journal of Science and Business , IJSAB-International , no.3 , indexed: CrossRef vol.2 , pp.294-305 , June , 2018 . |
| 23 |
Hossain, A., Siddique, M.Z.R. & Jamil and M.A.A :
Factors affecting women involvement as entrepreneur in SMEs sector, economic development and its impact on poverty reduction in Bangladesh
, Business, Management and Economics Research , Academic Research Publishing Group, Germany , no.5 , indexed: CrossRef vol.4 , pp.51- 65 , September , 2018 . |
| 24 |
Hossain, A., Jamil. M.A.A. & Rahman and M.M. :
Exploring the key factors influencing consumers’ intention, satisfaction and loyalty towards online purchase in Bangladesh
, International Journal of Economics and Financial Research , Academic Research Publishing Group, Germany , no.7 , indexed: CrossRef vol.4 , pp.214-225. , August , 2018 . |
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