Mahfuzur Rahman is an Assistant Professor in the Department of Marketing at Comilla University. With a distinguished academic career, Mr. Rahman earned his BBA and MBA from Comilla University, securing top positions in both programs. He has extensive teaching experience, having previously served as a Lecturer in the Department of Marketing at Comilla University (December 2019 to December 2021), BAIUST (February 2018 to December 2019), and Victoria University of Bangladesh (September 2016 to February 2018). He now specializes in courses such as Digital Marketing, Business Statistics, Digital Business & Innovation Management, Marketing Information Systems, and Strategic Brand Management.

Mr. Rahman's expertise in critical areas such as social commerce, consumer behavior, and digital content marketing is showcased through his research projects. These projects, funded by the University Grants Commission of Bangladesh, have significantly contributed to the academic community, particularly in consumer online behavior patterns, social media context, and brand engagement. His numerous publications in reputed journals like Heliyon and the Bangladesh Journal of Public Administration further attest to his contributions.

Mr. Rahman's commitment to professional development is evident in his completion of advanced courses. His proficiency in Python programming, machine learning, and structural equation modeling equips him with cutting-edge data analysis and business research skills, instilling confidence in his academic endeavors.

Mr. Rahman is also a dedicated leader and community volunteer. He serves as the Publicity and Publication Secretary for the Comilla University Teachers' Association, where he plays a role in maintaining the relationship with stakeholders by providing proper information and communications. He was the founding President of Volunteer for Bangladesh Cumilla District. His leadership in various youth and professional organizations reflects his commitment to societal betterment and academic excellence.

Curriculum Vitae (CV)

SHORT COURSES

Short Course on Introduction to Python for Business Research                                                     July 2024

Department of Business and Technology Management (BTM),

Islamic University of Technology (IUT) (Link)                                          

Key Topics Covered:

• Introduction to Python programming
• Data structures and statistical analysis with Python
• Machine learning fundamentals and applications in business research
• Python for NLP (Sentiment Analysis) & Computer Vision
• Research design and project execution

Skills Acquired: Python programming, data analysis, machine learning, data visualization, and business research methodologies.

Partial Least Squares -Structural Equation Modeling Using SmartPLS3.0  (online)   11 June – 2 July 2020

School of Hospitality, Tourism, and Events

Taylor’s University, Malaysia (Link)

Conducted by Prof. Dr. S. Mostafa Rasoolimanesh

Key Topics Covered:

• Why do we prefer SEM as a second-generation analysis technique to the first-generation?
• Criteria to assess measurement model (outer model), Assessment of reflective, formative, and composite measurement models.
• Higher-order construct assessment, Assessment of mediator, Assessment of moderator.

Writing Impactful Research (WIR)   (online)                                                     22 April 2021 to 05 August 2021                              

Sabaragamuwa University of Sri Lanka (Link)

In association with Emerald Publishing and Gulf Medical University

• Key Topics Covered:
  • Research Publishing Strategies
  • Innovative Research Approaches for High-Impact Journals
  • Effective Literature Review Techniques
  • Methodology Selection and Justification
  • Philosophy and Ethics in Research

Professional License & Certification

• Data Science & Machine Learning with Python for Beginners (Ongoing)

• Professional Digital Marketing course certified by Creative IT Institute.

• Power BI for Professionals certified by OSTAD.

• Professional Outsourcing Training (Digital Marketing), ICT Division.

• Digital Advertising Certified by HubSpot

• Social Media Marketing Certified by HubSpot

• Email Marketing Certified by HubSpot

• Marketing with Technology, Social Media Marketing, Digital Marketing, e-Retailing, Social Commerce, Consumer Behavior, Services Marketing