Professor
Comilla University
Cumilla-3506, Bangladesh
Dr. Shahidul Islam is a Professor in the Department of Marketing at Comilla University. He earned his Ph.D. (Distinction) from the School of Business and Economics, Universiti Brunei Darussalam, where he was awarded the highly competitive and prestigious UBD Graduate Research Scholarship. He received his MBA and BBA from the Department of Marketing, University of Dhaka (Bangladesh). His name is listed in the Dean’s Merit Award for academic excellence in the BBA program. He has been awarded full scholarships for all three degrees (BBA, MBA, and Ph.D.). Before joining Comilla University, he also served as a Lecturer of Marketing at Asian University and Eastern University, Bangladesh. Dr. Shahidul Islam has strong teaching and research experience. His research interests include value co-creation and transformative service research in healthcare and other services. His publications appear in refereed national and international journals including high-impact journals such as the Journal of Brand Management, Journal of Consumer Behaviour, Journal of International Consumer Marketing, Asia Pacific Journal of Tourism Research, Journal of Consumer Marketing, Benchmarking: An International Journal, International Review on Public and Nonprofit Marketing, Journal of Islamic Marketing, Dhaka University Journal of Business Studies, Bangladesh Journal of MIS, The Journal of Rural Development, and South Asian Journal of Business Studies among others. He also contributed to book chapters published by Routledge (Taylor & Francis Group), The Institution of Engineering and Technology (IET), and World Scientific. His conference presentations include the 2nd International Conference on Business, Economics, and Finance (ICBEF), the 52nd Annual Meeting of the Decision Sciences Institute (DSI), and the 10th International Business Management Research Conference (IBMRC). In most of his papers, he has used advanced quantitative analysis such as PLS-SEM, CB-SEM, and PROCESS Macro. He also served as a reviewer in reputed journals including Journal of Service Theory and Practice, Journal of Consumer Marketing, International Journal of Quality and Service Sciences, South Asian Journal of Business Studies, and Journal of Islamic Marketing.
| Ph.D. | Universiti Brunei Darussalam | Doctor of Philosophy in Management | 2021 |
| MBA | University of Dhaka | Marketing | 2009 |
| BBA | University of Dhaka | Marketing | 2008 |
| HSC | Govt. M. M. City College, Khulna | Business Studies | 2002 |
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Department of Marketing, Comilla University, Bangladesh |
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Department of Marketing, Comilla University, Bangladesh |
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Department of Marketing, Comilla University, Bangladesh |
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Department of Marketing, Comilla University, Bangladesh |
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Faculty of Business Administration, Eastern University, Bangladesh |
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Department of Business Administration, Asian University, Bangladesh |
| 1 |
Shahidul Islam, Md Rokonuzzaman, Pramod Iyer and Syed Habib Anwar Pasha :
Examining the effects of ideological incompatibility on negative word-of-mouth for service brands
, Journal of Brand Management , Palgrave Macmillan UK , indexed: ABDC, SSCI, Scopus , (impact factor:5.1) , February , 2025 . View More |
| 2 |
Shahidul Islam, Tamanna Ferdush Nisho and Sumi Akter :
Impact of transformational leadership on university brand performance: the moderating role of academic buoyancy and the mediating role of academic performance and satisfaction
, International Journal of Educational Management , Emerald Publishing Limited , indexed: ABDC, ESCI, Scopus , (impact factor:2.4) , June , 2025 . View More |
| 3 |
Nazlida Muhamad, Shahidul Islam, Bronwyn P. Wood and Zulfiqar Ali Jumani :
Self-concept, emotional value and motivation in intentions to travel abroad: a cross-country study
, Journal of Islamic Marketing , Emerald , indexed: ABDC, Scopus, WoS , (impact factor:5.1) , August , 2025 . View More |
| 4 |
Shahidul Islam, Nazlida Muhamad, Vai Shiem Leong and Wardah Hakimah Sumardi :
Co-creation Practices and Service Outcomes: A Transformative Health Service Framework
, Journal of International Consumer Marketing , Routledge (Taylor & Francis) , indexed: ABDC, ESCI, Scopus , (impact factor:2.8) , August , 2024 . View More |
| 5 |
Shahidul Islam, Mashiat Zahin and Shahida Binte Rahim :
Investigating how consumer-perceived value and store image influence brand loyalty in emerging markets
, South Asian Journal of Business Studies , Emerald Publishing Limited , indexed: ABDC, ESCI, Scopus , (impact factor:2.9) , October , 2024 . View More |
| 6 |
Shahidul Islam, Nazlida Muhamad, Md Rokonuzzaman, Pramod Iyer and Vai Shiem Leong :
Customer perceived quality of life in provider value cocreation: The mediating role of customer value cocreation and the moderating role of customer emotions
, Journal of Consumer Behaviour , Wiley-Blackwell , indexed: ABDC, SSCI, Scopus , (impact factor:5.2) , May , 2023 . View More |
| 7 |
Nazlida Muhamad, Shahidul Islam and Vai Shiem Leong :
Social comparison orientation and religious commitment influence on outbound travel intentions
, Asia Pacific Journal of Tourism Research , Routledge (Taylor & Francis) , indexed: ABDC, SSCI, Scopus , (impact factor:4.4) , December , 2022 . View More |
| 8 |
Md Al-Emran, Shahidul Islam and Ahasan Harun :
Understanding quality factors of electronic health service in an emerging economy
, Quality Management Journal , Taylor & Francis , indexed: ABDC, ESCI, Scopus , (impact factor:2.9) , July , 2022 . View More |
| 9 |
Shahidul Islam, Nazlida Muhamad and Wardah Hakimah Sumardi :
Customer-perceived service wellbeing in a transformative framework: Research propositions in the area of health services
, International Review on Public and Nonprofit Marketing , Springer Nature , indexed: ABDC, ESCI, Scopus , (impact factor:2.3) , July , 2021 . View More |
| 10 |
Shahidul Islam, Nazlida Muhamad and Vai Shiem Leong :
Healthcare quality for Muslims: TCCM and TSR frameworks analyses
, Journal of Islamic Marketing , Emerald Publishing Limited , indexed: ABDC, ESCI, Scopus , (impact factor:5.1) , December , 2021 . View More |
| 11 |
Shahidul Islam and Nazlida Muhamad :
Patient-centered communication: an extension of the HCAHPS survey
, Benchmarking: An International Journal , Emerald Publishing Limited , indexed: ABDC, ESCI, Scopus , (impact factor:5.1) , June , 2021 . View More |
| 12 |
Shahidul Islam and Nazlida Muhamad :
Patients' Trio Need Satisfaction: A Gap Analysis Between Expectations and Perceptions
, Journal of Business and Economic Analysis , World Scientific Publishing Company , indexed: ABI/INFORM(ProQuest), EBSCO, CrossRef , December , 2021 . View More |
| 13 |
Shahidul Islam, Md. Rakibul Hoque and Md. Abdullah Al Jamil :
Predictors of users’ preferences for online health services
, Journal of Consumer Marketing , Emerald Publishing Limited , indexed: ABDC, ESCI, Scopus , (impact factor:3.8) , January , 2020 . View More |
| 14 |
Dr. Shahidul Islam :
Understanding health consumer value: service marketing perspective
, South Asian Journal of Business Studies , Emerald Publishing Limited , indexed: ABDC, ESCI, Scopus , (impact factor:2.9) , January , 2018 . View More |
| 1 |
Shahidul Islam, Nazlida Muhamad, Vai Shiem Leong and Wardah Hakimah Sumardi :
Value co-creation in the social media platform. In Digitalisation and Organisation Design
, London: Routledge
, January , 2022. View More |
| 2 |
Golam Sorwar, Rakibul Hoque and Shahidul Islam :
Assessing Cross-Border E-Commerce Success: A Cross-Country Analysis. In E-Business in the 21st Century: Essential topics and studies
, Singapore: World Scientific
, March , 2021. View More |
| 3 |
Rakibul Hoque and Shahidul Islam :
Use of mobile health application to support belt and road initiatives: a cross-sectional study in China and Bangladesh. In Mobile Technologies for Delivering Healthcare in Remote, Rural or Developing Regions
, Queen’s Road Central, Hong Kong: The Institution of Engineering and Technology (IET)
, August , 2020. View More |
| 1 |
Md Rokonuzzaman, Shahidul Islam and Ahasan Harun :
Adoption of the Electronic Health Service Systems in an Emerging Economy,
Texas, USA: Decision Sciences Institute,
52nd Annual Meeting of the Decision Sciences Institute (52nd DSI), November, 2021. |
| 2 |
Muhamad Nazlida, Vai Shiem Leong and Shahidul Islam :
Social Comparison and Religious Commitment: Tourism Application,
Chiang Mai, Thailand: Chiang Mai University Business School,
10th International Business Management Research Conference (10th IBMRC), August, 2021. |
| 3 |
Shahidul Islam and Muhamad Nazlida :
Advancing Healthcare Service Quality: A Study in the Context of Muslim Consumers,
Bandar Seri Begawan, Brunei: UBD School of Business, Universiti Brunei Darussalam,
2nd International Conference on Business, Economics and Finance (2nd ICBEF), April, 2019. |
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