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Md. Abdullah Al Jamil

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Md. Abdullah Al Jamil

Associate Professor

Comilla University
Cumilla-3506, Bangladesh

tanvir1111@yahoo.com
01712561508

Md Abdullah Al Jamil is a researcher with over sixteen years of experience in higher education, specializing in marketing. He holds an MPhil, an MBA, and a BBA from the University of Dhaka, Bangladesh, a premier institution renowned for its academic excellence in South Asia. Currently, he serves as an Associate Professor in the Department of Marketing at Comilla University, Bangladesh.

Mr. Jamil has made notable contributions to teaching, academic leadership, and scholarly research. His primary research interests include social media marketing, digital marketing, consumer behavior, and tourism marketing. He has authored a significant number of peer-reviewed publications in both national and international journals, earning recognition for his rigorous and systematic research methodologies, particularly in the domain of literature reviews. His work is widely appreciated for its analytical depth, methodological precision, and contribution to the advancement of marketing scholarship.

His research approach emphasizes structured protocols to ensure transparency, reproducibility, and minimal bias, thereby producing valuable insights for both academics and practitioners. Mr. Jamil's scholarship plays an important role in shaping contemporary marketing knowledge and offers a strong foundation for future research.

As an educator, he has been actively engaged in mentoring undergraduate and graduate students, supervising theses, internships, and research projects across BBA, MBA, and MBA (Evening) programs. Known for his approachable teaching style and commitment to academic integrity, Mr. Jamil has earned widespread respect among students and colleagues.

Through his dedication to research excellence and student development, Mr. Jamil continues to be a driving force in the academic community. His work significantly contributes to the mission of Comilla University and reinforces his position as a committed educator and visionary scholar in the field of business and marketing.

Master of Philosophy (MPhil) University of Dhaka Management Information System 2021
Master of Business Administration (MBA) University of Dhaka Marketing 2007
Bachelor of Business Administration (BBA) University of Dhaka Marketing 2006
Higher Secondary Certificate (HSC) Dhaka City College Business Studies 2001

Comilla University, Bangladesh
Associate Professor
June 2021 - Present


Comilla University, Bangladesh
Assistant Professor
May 2013 - June 2013


Comilla University, Bangladesh
Lecturer
August 2010 - May 2010


Southeast University, Bangladesh
Lecturer
January 2010 - August 2010


  1. Abdullah, M., Uddin, B. & Jamil, Md. Abdullah Al (2025). Determinants of Sustainable Tourism Development Within the Socioeconomic Challenges. SocioEconomic Challenges (ABDC), Volume 9, Issue 2, 2025.
  2. Jamil , M. Abdullah Al (2022). Antecedents for Creating Loyal Relationship with Retailers: A Study on the Pharmaceutical Industry of Bangladesh. Annals of Management and Organization Research (ABDC), 3(1), 21–33.
  3. Hossain, A., Jamil, Md. Abdullah Al & Ferdaous, J. (2021). Promotion Mix Application for Consumer Purchase Decision: A Study on Metropolitan Cities of Bangladesh. The Comilla University Journal of Business Studies, Volume 8, Number 1.
  4. Islam, S., H., M. R. and Jamil, Md. Abdullah Al (2020). Predictors of users’ preferences for online health services. Journal of Consumer Marketing, Vol. 37 No. 2, pp. 215–225. [Emerald, WoS (ESCI), ABDC, Scopus (Q1)].
  5. Jamil, Md. Abdullah Al, Hossain, A. & Siddique, M. Z. R. (2018). Factors Influencing Consumers’ Choice Criteria to Purchase Residential Apartments in Bangladesh. International Journal of Science and Business, Vol. No. 2, Issue No: 3, PP: 294-305.
  6. Jamil, Md. Abdullah Al, Parvin, K. & Hossain, M. A. (2018). In Search of Housing Bubble in Bangladesh. International Journal of Science and Business,Vol. No. 2, Issue No: 3, PP: 403-409.
  7. Jamil, Md. Abdullah Al & Siddique, M. Z. R. (2013). Prospects and Problems of Cox’s Bazar Sea Beach as a Tourist Spot of Bangladesh. International Journal of Trade and Commerce- IIARTC, Vol. No. 2, Issue No: 2, PP: 273-281.
  8. Hossain, A., Jamil, Md. Abdullah Al & Rahman, M., M. (2018). Exploring the key Factors Influencing Consumers' Intention, Satisfaction and Loyalty towards Online Purchase in Bangladesh. International Journal of Economics and Financial Research, vol. 4(7), pages 214-225, 07-2018.
  9. Jamil, Md. Abdullah Al, Sobhan, S. & Islam, F. (2018). Factors Influencing Consumers’ Choice Criteria to Purchase Apparel Products through Online in Bangladesh. Journal of Business Studies.  Faculty of Business Studies, University of Rajshahi. Vol. No. 11,  Number 2 · 2020 - 215–225.
  10. Hossain, A. S., M., Z., R. & Jamil, Md. Abdullah Al, (2018). Factors Affacting Women Involvement as Entrepreneur in SMEs Sector, Economic Development and Its Impact on Poverty Reduction in Bangladesh. Business, Management and Economics Research, vol. 4(5), pages 51-65, 05-2018.
  11. Jamil, Md. Abdullah Al, Siddique, M. Z. R., & Hasan, M. M. (2018). A Pragmatic Study on Viral Marketing Scenario of Bangladesh. European Journal of Business and Management, Vol.10, No.17.
  12. Hossain, Md. A. H., Jamil, Md. Abdullah Al, Parven, S. & Parvez, A.T. M. (2018). Factors Affecting Consumer Satisfaction of “Bikroy.Com”- the Largest Online Market Place of Bangladesh. Journal of Business Studies.  Faculty of Business Studies, University of Rajshahi. Vol. No. 11,  Number 2 · 2020 - 215–225.
  13. Jamil, Md. Abdullah Al, Sunny, SH,. & Hasan, Md. R. (2015).  Factors Influencing the Behavior of the Mobile Phone Users to Switch Their Mobile Telecommunication
    Operators in Bangladesh” International Journal of Trade and Commerce- IIARTC, Vol. 4, No. 1, pp. 15-26.
  14. Jamil, Md. Abdullah Al & Siddique, M. Z. R., (2013). Prospects and Problems of Cox’s Bazar Sea Beach as a Tourist Spot of Bangladesh” Int. Journal of Trade and Commerce-IIARTC,Vol. 2, No.2, pp. 273-281.
  15. Siddique, Md. Z. R., Jamil, Md. Abdullah Al, & Ali, M. B. (2013). Product Features Affecting Buying Decision for Mobile Phone Handset: A Study on Tertiary Students Segment in Bangladesh. European Journal of Business and Management, Vol.5, No.25.
  16. Hossain, Afjal & Jamil, Md. Abdullah Al (2012). "Customers’ Perceived Value Measurement For The Banking Operation Of Bangladesh: A Study On Jamuna Bank Limited." The Journal of Comilla University, Issue No: Volume 1, Number 1.
  17. Jamil, Md. Abdullah Al (2012). Advertisement Movement Through Electronic and print Media: A Study on Bangladesh. Developing Country Studies (ABDC), Vol. 5, No.14.
  18. Tania, Tasmina Chowdhury & Jamil, Md. Abdullah Al (2011). “Corporate Social Responsibility In The Banking Sector Of Bangladesh: A Study On Some Selected Banks." Journal of Business Studies, Southeast University, Vol. No. VII, Issue No. 1 & 2, June 2012.


1 Md. Abdullah Al Jamil, Assistant Professor, Comilla University, Bangladesh, Md. Rakibul Hoque, Professor of MIS, University of Dhaka, Bangladesh, Fazlul K. Rabbanee, Curtin University, Australia, Ian Phau, Curtin University and Australia : Drivers of Adopting Online Purchase through Social Media – The Moderating Role of User Generated Content, Australia: ANZMAC, ANZMAC, SCOPUS, September, 2022.
  • My area of interest in research lies at the intersection of social media marketing, digital marketing, consumer behavior, and tourism marketing.  
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