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Md. Zillur Rahman Siddique

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Md. Zillur Rahman Siddique

Associate Professor

Comilla University
Cumilla-3506, Bangladesh

emon.mkt05@gmail.com
+8801722548927

 

Md. Zillur Rahman Siddique has completed his BBA (Honours) major in Marketing & MBA in Marketing from University of Rajshahi, Bangladesh. In the MBA program, he prepared research report on horticultural marketing practices in Bangladesh focusing to identify marketing tools usages in this sector. After earning his MBA degree, he joined as a Lecturer, Department of Marketing, Comilla University, Bangladesh in September, 2011. He have published some articles on different journals such as Journal for International Business and Entrepreneurship Development, Journal of Sustainable Development, Business, Management and Economics Research, The Jahangirnagar Journal of Business Studies etc. He teaches classes mainly Business Mathematics, Business Statistics, Quantitative Business Analysis, Strategic Brand Management, Management Information System, Service Marketing, E-commerce, Environmental Marketing. His research interest is on consumer behavior, green marketing, social media, entrepreneurship.

BBA (Honours) Department of Marketing, University of Rajshahi, Rajshahi-6205 Major in Marketing 2008
MBA Department of Marketing, University of Rajshahi, Rajshahi-6205 Major in Marketing 2009
Master of Science Brock University, St. Catharines, Ontario Management (Marketing Stream) 2022

Department of Marketing, Comilla University, Bangladesh
Lecturer
September 2011 - November 2014


Department of Marketing, Comilla University, Bangladesh
Assistant Professor
November 2014 - Present


  1. Siddique, M. Z. R., Saha, G., & Kasem, A. R. (2021). Estimating Green Purchase Behavior: An Empirical Study Using Integrated Behavior Model in Bangladesh. Journal of Asia Business Studies, Vol. 15, No. 2, pp. 319–344. https://doi.org/10.1108/JABS-04-2019-0120
  2. Siddique, M. Z. R. (2018). Women Entrepreneurship in Bangladesh: Influential Aspects and Their Relationship in Small and Medium Enterprise Involvement. Journal for International Business and Entrepreneurship Development, Vol.11 No.4, pp. 302 – 326.
  3. Siddique, M. Z. R., & Hossain, A. (2018). Sources of Consumers Awareness toward Green Products and Its Impact on Purchasing Decision in Bangladesh. Journal of Sustainable Development, Vol. 11, No. 3, pp. 9-22.
  4. Hossain, A., Siddique, M. Z. R., & Jamil, M. A. A. (2018). Factors Affecting Women Involvement as Entrepreneur in SMEs Sector in Bangladesh. Business, Management and Economics Research, Vol. 4, Issue. 5, pp. 51-65.
  5. Jamil, M. A. A., Hossain, A., & Siddique, M. Z. R. (2018). Factors Influencing Consumers’ Choice Criteria to Purchase Residential Apartments in Bangladesh. International Journal of Science and Business, Volume 2, Issue 3, pp. 294-301.
  6. Jamil, M. A. A., & Siddique, M. Z. R. & Hasan, M. M. (2018). A Pragmatic Study on Viral Marketing Scenario of Bangladesh. European Journal of Business and Management, Vol.10, No.17, pp. 13-20.
  7. Hasan, M.M., & Siddique, M. Z. R. (2016). Impacts of Tourism Development on Local Community: A Study on Shalban Vihara. Bangladesh Journal of Tourism, Vol.01, Issue 01, pp.74-82.
  8. Siddique, M. Z. R., & Hasan, M. R. (2014, June). The Impact of Consumer’s Perception, Attitude and Intention on Green Purchase Decisions in Bangladesh. The Jahangirnagar Journal of Business Studies, Vol. 4, No. 1, pp. 105-119.
  9. Jamil, M. A. A., & Siddique, M. Z. R. (2013, December). Prospects and Problems of Cox’s Bazar Sea Beach as a Tourist Spot of Bangladesh. International Journal of Trade and Commerce-IIARPC, Issue-2, Volume-2, pp. 273-281.
  10. Hasan, M.M., Siddique, M. Z. R. & Rahman, M. M. (2013). Poverty Alleviation through Sustainable Shrimp Enterprises Development: A Case Study on Southeast Region of Bangladesh. Rabindra Journal, Vol. 6, No. 3, pp. 183-195.
  11. Siddique, M. Z. R., Jamil, M. A. A., & Ali, M. B. (2013). Product Features Affecting Buying Decision for Mobile Phone Handset: A Study on Tertiary Students Segment in Bangladesh. European Journal of Business and Management, Vol. 05, No. 25, pp. 139-146.
  12. Siddique, M. Z. R., & Ali, M. B. (2012, June). Usage of Various Marketing Tools in Horticultural Marketing in Bangladesh: A study on Jujube (kul). Comilla University Journal, Volume-І, pp. 205-212.
  • Green Marketing  
  • Sustainable Consumption Behavior  
  • Corporate Social Responsibility  
  • Consumer behavior  
  • Entrepreneurship  
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