Dr. Shahidul Islam

Faculty Member image

Dr. Shahidul Islam

Associate Professor

Comilla University
Cumilla-3506, Bangladesh


Dr. Shahidul Islam is an Associate Professor in the Department of Marketing at Comilla University. He earned his Ph.D. (Distinction) from the School of Business and Economics, Universiti Brunei Darussalam, where he was awarded the highly competitive and prestigious UBD Graduate Research Scholarship. He received his MBA and BBA from the Department of Marketing, University of Dhaka (Bangladesh). His name is enlisted into Dean’s Merit Award for academic excellence in the BBA program. He has been awarded full scholarships for all his three degrees (BBA, MBA, and Ph.D.). Before joining Comilla University, he also served as a Lecturer of Marketing at Asian University and Eastern University, Bangladesh. Dr. Shahidul Islam has strong teaching and research experience. His research interests include value co-creation and transformative service research in healthcare and other services. His publications appear in refereed national and international journals including high-impact journals such as the Asia Pacific Journal of Tourism Research, Journal of Consumer Marketing, Benchmarking: An International Journal, International Review on Public and Nonprofit Marketing, Journal of Islamic Marketing, Dhaka University Journal of Business Studies, Bangladesh Journal of MIS, The Journal of Rural Development, and South Asian Journal of Business Studies among others. He also contributed to book chapters published by Routledge (Taylor & Francis Group), The Institution of Engineering and Technology (IET), and World Scientific. His conference presentations include the 2nd International Conference on Business, Economics, and Finance (ICBEF), the 52nd Annual Meeting of the Decision Sciences Institute (DSI), and the 10th International Business Management Research Conference (IBMRC). In most of his papers, he has used advanced quantitative analysis such as PLS-SEM, CB-SEM, and PROCESS Macro. He also served as a reviewer in reputed journals including the Journal of Consumer Marketing, the South Asian Journal of Business Studies, and the Journal of Islamic Marketing.

Ph.D. Universiti Brunei Darussalam Doctor of Philosophy in Management 2021
MBA University of Dhaka Marketing 2009
BBA University of Dhaka Marketing 2008

Department of Marketing, Comilla University, Bangladesh
Associate Professor
October 2021 - Present

Department of Marketing, Comilla University, Bangladesh
Assistant Professor
July 2015 - October 2021

Department of Marketing, Comilla University, Bangladesh
July 2012 - July 2015

Faculty of Business Administration, Eastern University, Bangladesh
October 2010 - July 2012

Department of Business Administration, Asian University, Bangladesh
September 2009 - October 2010

Islam, S. (2018). Understanding health consumer value: service marketing perspective. South Asian Journal of Business Studies, 7(1), 2–21. https://doi.org/10.1108/SAJBS-04-2017-0051

Islam, S., Hoque, M. R., & Jamil, M. A. Al. (2020). Predictors of users’ preferences for online health services. Journal of Consumer Marketing, 37(2), 215–225. https://doi.org/10.1108/JCM-05-2018-2689

Islam, S., & Muhamad, N. (2021). Patient-centered communication: an extension of the HCAHPS survey. Benchmarking: An International Journal, 28(6), 2047–2074. https://doi.org/10.1108/BIJ-07-2020-0384

Islam, S., Muhamad, N., & Sumardi, W. H. (2022). Customer-perceived service wellbeing in a transformative framework: Research propositions in the area of health services. International Review on Public and Nonprofit Marketing, 19(1), 219–245. https://doi.org/10.1007/s12208-021-00302-6

Hoque, R., & Islam, S. (2020). Use of mobile health application to support belt and road initiatives: a cross-sectional study in China and Bangladesh. In Mobile Technologies for Delivering Healthcare in Remote, Rural or Developing Regions (pp. 47–59). Institution of Engineering and Technology. https://doi.org/10.1049/PBHE024E_ch3

Islam, S., Muhamad, N., Leong, V. S., & Sumardi, W. H. (2022). Value co-creation in the social media platform. In Digitalisation and Organisation Design (pp. 137–155). Routledge. https://doi.org/10.4324/9781003163824-11

Sorwar, G., Hoque, R., & Islam, S. (2021). Assessing Cross-Border E-Commerce Success: A Cross-Country Analysis. In J. Xu & X. Gao (Eds.), E-Business in the 21st Century (Second, pp. 335–363). World Scientific. https://doi.org/10.1142/9789811231841_0014

Conference Paper Title: Advancing Healthcare Service Quality: A Study in the Context of Muslim Consumers) in 2nd International Conference on Business, Economics and Finance (2nd ICBEF, 2019), Universiti Brunei Darussalam, Brunei

Conference Paper Title: Social Comparison and Religious Commitment: Tourism Application) in 10th International Business Management Research Conference (10th IBMRC, 2021), Chiang Mai University Business School, Chiang Mai, Thailand

  • Islamic Marketing  
  • Healthcare Services  
  • Transformative Service Research  
  • Value Co-Creation