Professor
Department of Marketing
Cumilla-3506, Bangladesh
Professor Dr. Md. Moynul Hasan earned his Ph.D. from the School of Management, Northwestern Polytechnical University, China, under a fully funded Chinese Government Scholarship. His research interests span a wide range of contemporary marketing and management topics, including value co-creation, customer engagement, social media marketing, generative AI, online communities, influencer marketing, shared cognitive schema, eco-innovation, organizational sustainability, and self-service technologies.
Dr. Hasan has published extensively in leading international journals, including the Asia Pacific Journal of Marketing and Logistics, Journal of Business-to-Business Marketing, Online Information Review, Journal of Health Organization and Management, and the Journal of Organizational Change Management, among others. Notably, one of his co-authored papers was presented at the Academy of Management (AOM) Annual Meeting 2024—the premier global conference in the field of management.
Currently a Professor in the Department of Marketing at Comilla University, Dr. Hasan previously completed his BBA and MBA in Marketing at the University of Rajshahi, Bangladesh. He also holds a second MBA from the South China University of Technology, sponsored by the Chinese Government’s YES China Scholarship (2018).
With over 13 years of teaching experience at the undergraduate and postgraduate levels, Dr. Hasan has taught a wide range of courses, including Marketing Management, Principles of Marketing, Business Marketing, Human Resource Management, Economics, Entrepreneurship Development, E-Commerce, and Business Communication.
In addition to his academic duties, Dr. Hasan actively contributes to student development through his advisory roles in various student organizations such as CAFE Marketing, the Comilla University Model United Nations Association (CoUMUNA), and the Comilla University Debating Society. He also supervises research students in both BBA and MBA programs and has received multiple research grants from the University Grants Commission (UGC) of Bangladesh in recognition of his scholarly contributions.
Dr. Hasan serves as a reviewer for several esteemed academic top-tier journals, including the Asia Pacific Journal of Marketing and Logistics (Emerald Publishing), Aslib Journal of Information Management (Emerald Publishing), Humanities and Social Sciences Communications (Nature), Global Hospitality and Tourism (University of South Florida), Jahangirnagar University Journal of Marketing (Jahangirnagar University), and The Chittagong University Journal of Business Administration (University of Chittagong).
Dr. Hasan is known for his dedication, punctuality, and passion for teaching and research.
Contact Information:
📧 Email: hasanctgru_bd@yahoo.com
🔗 Google Scholar: https://scholar.google.com/citations?user=mDQXz1kAAAAJ&hl=en
| Ph.D. | Northwestern Polytechnical University | Marketing | 2025 |
| MBA (Thesis) | South China University of Technology | 2018 | |
| MBA | Rajshahi University | Marketing | 2011 |
| BBA | Rajshahi University | Marketing | 2010 |
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PUBLISHED JOURNAL ARTICLES: [13] Hasan, M.M., Chang, Y., Kalam, A. and Rabbanee, F.K., 2025. Social media physician influencers and patients’ participation in value co-creation. Asia Pacific Journal of Marketing and Logistics. Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/APJML-05-2024-0562 [Emerald, ABDC - A, ABS - 1, SSCI - Q1, Cite score - 8.8, IF - 5.4].
[12] Hasan, M.M., Chang, Y., Hussain, K. and Tingyu, L., 2025. Exploring the nexus between social media marketing and patients’ participation in value co-creation: a pathway toward patient well-being. Online Information Review. Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/OIR-04-2024-0237 [Emerald, ABDC - B, ABS - 1, SSCI - Q1, Cite score - 7.4, IF - 3.7]
[11] Hasan, M.M., Chang, Y., Lim, W.M., Kalam, A. and Shamim, A., 2024. A social cognitive theory of customer value co-creation behavior: evidence from healthcare. Journal of Health Organization and Management, Vol. 38 No. 9, pp.360-388. https://doi.org/10.1108/JHOM-02-2024-0074 [Emerald, ABDC - B, ABS - 1, SSCI - Q2, Cite score - 3.6, IF - 2.2]
[10] Duan, X., Chang, Y., Huang, W. and Hasan, M.M., 2024. How does a shared cognitive schema emerge and evolve in an interdisciplinary research team: a case study of IAM. Journal of Organizational Change Management, Vo. 37 No. 2, pp.318-339. https://doi.org/10.1108/JOCM-05-2023-0157 [Emerald, ABDC - B, ABS - 2, SSCI - Q2, Cite score - 6.4, IF - 3.4].
[09] Esangbedo, C.O., Chang, Y., Ushie, A.M. and Hasan, M.M., 2024. Eco-Innovation and Firm Sustainability in Emerging Economies: The Role of Consumer Behavior and Green B2B Marketing. Journal of Business-to-Business Marketing, Vo. 31 No. 4, pp.405-420.https://doi.org/10.1080/1051712X.2024.2369764 [Taylor & Francis, ABDC - B, ABS - 2, SSCI - Q2, Cite score - 2.8, IF - 2.5].
[08] Esangbedo, C.O., Chang, Y. and Hasan, M.M., 2025. Unlocking eco-friendly market success: the CAC approach to green marketing, green expertise, and green purchase behaviour. Italian Journal of Marketing, Vol. ahead-of-print No. ahead-of-print.. https://doi.org/10.1007/s43039-025-00116-y [Springer, SSCI - Q2, Cite score - 6.3, IF - 2.6].
[07] Hasan, M.M., Hossain, M.R., Akhter, F. and Uddin, B., The Role of Perceived Reliability on Tourists’ Satisfaction in Using Mobile Financial Service (MFS) as Self-Service Technology (SST): A PLS-SEM Approach. Journal of Marketing (Department of Marketing, University of Rajshahi).
[06] Hasan, M.M. and Islam, M.F., 2020. The Effect of Marketing Mix (7Ps’) on Tourists’ Satisfaction: A Study on Cumilla. The Cost and Management, 48(2), pp.30-40.
[05] Hasan, M.M., Hossain, A., Khan, Md Y. H. (2018). Factors Persuading Female Participation towards Entrepreneurial Activities and Its Impact on Employment Creation. Socio Economic Challenges, 3(2), 49-58.
[04] Rahman, Md. L., Hossain, A., Hasan, M.M. (2018). Consumers’ Internet Shopping Decision toward Fashion Apparels and Its Impact on Satisfaction in Bangladesh. Business Ethics and Leadership, 2(4), 74-82.
[03] Jamil A.A., Siddique M.Z.R., and Hasan M.M. (2018) 'A Pragmatic Study on Viral Marketing Scenario of Bangladesh', European Journal of Business and Management, Vol.10 (No.17, 2018 ), pp. p13-20.
[02] Hasan, M.M., and Siddique, M. Z.R. (2016). Impacts of Tourism Development on Local Community: A Study on Shalban Vihara. Bangladesh Journal of Tourism, Vol.01, Issue 01, pp. 74-82.
[01] Hasan, M.M., and Hossain, M.R.(2014).Development of Tourism Industry through SME: A Study on Bangladesh. International Journal of SME Development, Vol. 01, Issue 01, pp. 59-76.
CONFERENCE PAPERS:
[04] Fayyaz, A., Liu, C., Xu, Y., Ahmed, S., Hasan, M.M. and Ramdan, S., 2024. Impact of Lean Six Sigma on Environmental Performance in Manufacturing Organizations. In Academy of Management Proceedings (Vol. 2024, No. 1, p. 16304). Valhalla, NY 10595: Academy of Management (AOM). https://doi.org/10.5465/AMPROC.2024.16304abstract.
[03] Hasan, M.M. Chang, Y. and Kalam, A., 2024. Shaping patient-hospital identification and willingness to pay: The role of physician influencers, value congruity and co-creation experience. 2024 International Symposium and Workshop of Interactive Marketing. Tongren University, China.
[02] Hasan, M.M. Chang, Y. and Kalam, A., 2024. Bridging participation in value co-creation and patient engagement: The role of physician influencers’ credibility, congruity, and experience. 1st Belt and Road Academic Forum. Northwestern Polytechnical University, China.
[01] Hasan, M.M., Huq, S.M. & Aktar, M.S.(2013).Usage of Promotional Tools in Tourism Industry in Bangladesh: A Study of Northern Area of Bangladesh. 1st International Conference on Entrepreneurship, SMEs Development and Management, Faculty of Business Studies, University of Rajshahi, Bangladesh.
EDITORIAL DUTIES:
Reviewer of the Journal of Research in Interactive Marketing, Emerald Publishing Limited.
Reviewer of the Asia Pacific Journal of Marketing and Logistics, Emerald Publishing Limited.
Reviewer of the Aslib Journal of Information Management, Emerald Publishing Limited.
Reviewer of the Journal of Health Organization and Management
Reviewer of the Humanities and Social Sciences Communications, Springer Nature.
Reviewer of Discover Public Health, Springer Nature.
Journal of the Global Hospitality and Tourism (University of South Florida)
Reviewer of the Jahangirnagar University Journal of Marketing (Jahangirnagar University)
Reviewer of The Chittagong University Journal of Business Administration (University of Chittagong) Reviewer of the Journal of Innovation in Business Studies (Bangladesh University of Professionals - BUP) |
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CONFERENCE PAPERS:
Fayyaz, A., Liu, C., Xu, Y., Ahmed, S., Hasan, M.M. and Ramdan, S., 2024. Impact of Lean Six Sigma on Environmental Performance in Manufacturing Organizations. In Academy of Management Proceedings (Vol. 2024, No. 1, p. 16304). Valhalla, NY 10595: Academy of Management (AOM). https://doi.org/10.5465/AMPROC.2024.16304abstract. Hasan, M.M. Chang, Y. and Kalam, A., 2024. Shaping patient-hospital identification and willingness to pay: The role of physician influencers, value congruity and co-creation experience. 2024 International Symposium and Workshop of Interactive Marketing. Tongren University, China. Hasan, M.M. Chang, Y. and Kalam, A., 2024. Bridging participation in value co-creation and patient engagement: The role of physician influencers’ credibility, congruity, and experience. 1st Belt and Road Academic Forum. Northwestern Polytechnical University, China. Hasan, M.M., Huq, S.M. & Aktar, M.S.(2013).Usage of Promotional Tools in Tourism Industry in Bangladesh: A Study of Northern Area of Bangladesh. 1st International Conference on Entrepreneurship, SMEs Development and Management, Faculty of Business Studies, University of Rajshahi, Bangladesh. |
