Comilla University | Mashiat Zahin

Mashiat Zahin

Assistant Professor

Comilla University
Cumilla-3506, Bangladesh

mashiat@cou.ac.bd

01752598749

Biography
Qualification
Publication
Research Interest
Course/s Teaching

Education Qualification
Job Experience

MBA	Jahangirnagar University	Marketing	2015
BBA	Jahangirnagar University	Marketing	2014
HSC	Dhaka City College	Business Studies	2010
SSC	Holy Cross Girls' High School	Business Studies	2008

Comilla University, Bangladesh Assistant Professor December 2022 - 2025
Comilla University, Bangladesh Lecturer December 2019 - December 2019

1	Mashiat Zahin, Dr. Shahidul Islam and Shahida Binte Rahim : Investigating how consumer-perceived value and store image influence brand loyalty in emerging markets , South Asian Journal of Business Studies , Emerald , no.4 , issn:2398-628X , doi:https://doi.org/10.1108/SAJBS-04-2023-0097 , indexed: WoS (ESCI), ABDC (C), Scopus (Q1) , Consumer perceived value, Brand positioning, Brand loyalty, Emerging markets, Store image, Electronic home appliances vol.13 , pp.505-526 , October , 2024 .

Mashiat Zahin, Dr. Shahidul Islam and Shahida Binte Rahim : Investigating how consumer-perceived value and store image influence brand loyalty in emerging markets , South Asian Journal of Business Studies , Emerald , no.4 , issn:2398-628X , doi:https://doi.org/10.1108/SAJBS-04-2023-0097 , indexed: WoS (ESCI), ABDC (C), Scopus (Q1) , Consumer perceived value, Brand positioning, Brand loyalty, Emerging markets, Store image, Electronic home appliances vol.13 , pp.505-526 , October , 2024 .

Branding, Consumer Behavior, Service Marketing

Program	Course	Session	Course Outline	Course Materials