Professor
Comilla University
Cumilla-3506, Bangladesh
Professor Dr. Meher Neger is holding a position of Professor at the Department of Marketing, Comilla University, Bangladesh. She gained her PhD degree in the field of “Brand Switching Behavior.” As a google scholar she has highest citation in this affiliated field based on world ranking. She obtained M.Phil in “Consumer Behavior” and she was achieved fellowship for M.Phil program from the University of Rajshahi, Bangladesh. She had her MBA& BBA (Marketing) from the University of Rajshahi, Bangladesh. She obtained “A” Grade in both MBA& BBA Levels. She was awarded “Gold Medal” in her graduate level for excellent academic performance. She enjoyed Merit Scholarship from Rajshahi Board to secure district 1st position in HSC Level.
Currently she has been served as a Head of the Department of Marketing at Comilla University. Prior to joining Comilla University as a faculty, she worked as a Senior Lecturer in different Private Universities (Bangladesh University, Northern University, and ASA University) in Bangladesh. Prof. Meher has been started the journey as a Lecturer of Bangladesh University in 2007. She has all most 19 years teaching and Research experiences.She has also been expert member in question moderation committee and year final viva-board of other Public and Private Universities.
Meher has also administrative experiences, like as founder Students' Adviser, Senior program director of MBA (weekend), Head of the Department of Marketing,Convener of Website Monitoring Committee, Convener of Sexual Violation Prevention Cell, Hall Provost of Residential Hall, Member of Bullying and Iftizing Committee, Convener of Art Competition in " National Child Day", Member of OBE Curriculum of Marketing Department, Member of editorial board of the Comilla University Journal of Business Studies, Member of Nirbahi committee of Faculty of Business Studies of Comilla University, Member of Self - Assessment committee, Department of Marketing, Comilla University, Member of Academic Council of Comilla University, Prof. Meher was a Member of central organizing committee of Comilla University to organize the "International Mother Language Day", " Independent Day", and " Victory Day" of Bangladesh. Neger was an Executive Member of Teachers' Association of Comilla University. Notably, she is Founding female faculty and also Founding female Professor of Business Studies of Comilla University.
Professor Meher is a debator and she was a Convener of "Debating Club" of Northern University Bangladesh. At present she is a Moderator of Debating Club , Department of Marketing of Comilla University. As a researcher she has been published articles related to brand switching, consumer behavior, tourism & hospitality management, and service marketing in different International, Domestic and also Q1 ranking journals.She actively participates as a reviewer of different Journal of Public and Private Universities, like Journal of Bangladesh Agricultural University, Mymensingh, Chittagong University, Gono University, Jahingirnagor University. Member of Editoroal Board of the Comilla University Journal of Business Studies. She is also a member of advisory committee of online journal of Gono Bishwabidyalay. Meher has been participated in different International Conference as a presentor and also as a session chair in 4th International Conference on ITD-2025.
According to the World Rankings for Scientist in 2025, Dr. Meher has been recognized among Comilla University's top 10 Scientists in Business faculity. In the perspective of Business Management and Marketing in Bangladesh, the ranking of Prof. Meher is 70. In Asia, 5892, among world scientists, it is 18196 in Marketing. Prof. Neger has also participated in various workshops, training programs and seminars organized by Northern University, ASA University and Comilla University of renowned local and international scholers and trainers. Meher has supervised large number of internship and thesis students of diffrerent private and public Universities in Bangladesh.She has ideas to conduct the research projects. Her research outputs significantly impacts the field of business and marketing.
| PhD | University of Dhaka | Brand Switching | 2018 |
| M.Phil | University of Rajshahi | Consumer Behavior and Service Marketing | 2009 |
| MBA | University of Rajshahi | Marketing | 2006 |
| BBA | University of Rajshahi | Marketing | 2005 |
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Bangladesh University, Bangladesh |
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Northern University, Bangladesh |
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ASA University, Bangladesh |
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Comilla University, Bangladesh |
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Comilla University, Bangladesh |
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Comilla University, Bangladesh |
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Comilla University, Bangladesh |
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[1.] Evaluating the impact of social media on online shopping behavior during COVID-19 pandemic: Bangladeshi consumers’ perspectives ScienceDirect (Q1)
[16.] Evaluating consumers. attitude towards departmental store: A study on some selected departmental stores in Bangladesh, vol.67, no.01, August 2019 ( Domestic Journal)
[17].Measuring consumers' perception towaeds fast food industry: A study on KFC fast food brand in Bangladesh, vol.20, no. 01, May 2014 ( Domestic Journal)
[18.] Trend & performance of pharmaceutical business in Bangladesh: An Analysis, Journal of Business & Technology, vol. iv, iss.i, January- June 2009
[19] Factors influencing on brand loyalty:An empirical study on soft drinks in Bangladesh, vol.15, no.01, October 2013 (Domestic Journal)
[20.] Trend and performance of insurance business in Bangladesh: An analysis, Journal of business and technology, vol.05. iss 01, January- June 2010
[21.] Measuring service quality of private commercial banks in Bangladesh: An empirical analysis, vol 33, no 01, September 2015 ( Domestic Journal)
[22.] Foreign direct investment in Bangladesh: An empirical analysis, vol16, no 01, November 2013 ( Domestic Journal)
[23] .Measuring service quality of insurance business in Bangladesh: An empirical analysis, vol 31, no 01, June 2015 ( Domestic Journal)
[24.] Scenario analysis of wholesale & retail trade in Bangladesh: An empirical evidence International journal of research, vol 12, iss 09 September 2024, (doi 10.29121/granthaalayah.v12.18.2024.5763)
[25].Consumer perception of ship breaking products in Bangladesh: An investigation of economic, environmental, and regulatory impacts, ( Submitted) Advances in Decision Sciences, ( Q2), Scopus
[26.] ..Determining Consumers' Buying Intention towards Organic Tea in Bangladesh: An Empirical Evidence Quest Journals Scopus/ Web of Science
[27.] Tourists’ perception about tour destination post COVID -19 pandemic in Bangladesh: An investigation of knowledge, transportation facilities, social media &weather impacts, International Journal of Research- GRANTHAALAYAH, April 2025 13 (4), 10-24
[28].Neger, M., and M. R.J. Afifatus, (2025), Deterministic modelling of job satisfaction among female faculty: Insights from selected public universities in Bangladesh, Journal of Gono Bishwabidyalay, vol 6 (1)
[29.] Neger, M., R. O. Rahid, and A., Fahima (2025), Deterministic Modeling for evaluating consumers ‘purchasing intentions towards cosmetic brands in Bangladesh: Evidence from SEM Approach, Chinese Business Review, vol 24, no 1, Jan- March. 29-48
[30].Tourists’ perception about tour destination post COVID -19 pandemic in Bangladesh: An investigation of knowledge, transportation facilities, social media &weather impacts, International Journal of Research- GRANTHAALAYAH, April 2025 13 (4), 10-24
[31]. Deterministic Modeling for evaluating consumers’ perception towards ship breaking products in Bangladesh: Evidence from SEM Approach, International Journal of Economy, Energy and Environment, vol 10, no 4, pp. 92-104, (2025) , Q3
[32.] The Role of Social Media Marketing in shaping consumers’ purchasing decision on the restaurant industry in Bangladesh, International Journal of Business and Economic Development . Vol 10, Iss 3, September 2025, pp. 147-162.
[33] Sustainable Consumers’ Attitude regarding Recycling of Plastic Waste in Bangladesh, Oeil Research Journal, vol 23, iss 11, 2025 (Scopus Index) pp.443-465.
[34] Neger, M., R.O. Abu, & et.al., Evaluating the determinants of sustainable tourists’ perceptions and tourist well-being in Bangladesh, Discover Sustainability, (Q1) Scopus\ Web of Science, Publisher (Springer Nature), Janu., 2026.
[35] Influencing Determinants of Tourism Information Quality and Mediating effect on the creation of destination image in social media: Evidence from SEM Approach, IKR Journal of Economics, Business & Management, vol (1), Issue-2 (September-Octobar), 2025, ISSN: 3107-8052., pp.1-10
[36] An Analytical Study on Consumers’ Green Consumption Intention and Behavior towards organic cosmetics in Bangladesh, Published in International conference on Business Innovation and Sustainable Development, 30th Jan, 2026 p.100 .
PROJECT WORK: [ 37 ] Project title on “Determinants of Switching Tendency of Academic Performance: A Stochastic Approach on Comilla University Students of Business Studies” Funded by UGC
[ 38] Project Title on: The role of social media in shaping consumers’ purchase decision in Bangladesh, Funded by UGC
[ 39] Project Title on: Deterministic modelling for Evaluating Sustainable Consumers’ Attitude regarding Recycling of Plastic Waste in Bangladesh, Funded by UGC
[40] Collaborative research work with Grammenphone Limited on Telecommunication sector of Bangladesh in 2016
[41] Collaborative research work with BBS on Industrial Win of Bangladesh in 2017
[43] Project Title on: Outcome-Based Education in Tertiary Level and its impact, Submitted for acceptance
Published Report:
[45] PhD Thesis entitled Consumers’ Attitude towards Brand Switching: A Study on Telecommunication Sector in Bangladesh,Published by University of Dhaka (2018).
Conference Paper: [47] Sustainable Attitude regarding Recycling of Plastic Wastage in Bangladesh, 4th International Conference on Innovation and Transformation for Development- 2025
[48] Resource Efficiency and Circular Economy, Session Chair, International Conference on ITD-2025 ( Reviewed 05 Research Papers)
[49] SWOT Analysis of Tourism Industry in Bangladesh, 4th Asian Business Conference-2010
[50] Herbal Cosmetics Market and Perception of Consumers, International Conference on ICBISD- 2026.
5. Member of Editorial Board of the Comilla University Journal of Business Studies
6. Session Chair of 4th International Conference on Innovation and Sustainable Development of Economy in 2025.
List of Training programs\ Seminar\ Workshop attended:
[10] Teaching Quality Improvement, Organized by Northern University Bangladesh, In 2009 (Day Long)
[14] ATF-Sub project proposal writing , Organized by IQAC of Comilla University , 03.02.2026 .
[15] Alignment of CLOs with Assessment ,Organized by IQAC of Comilla University , 09.02.2026 . |
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